I responded to Vaughn Bradley http://vaughnswalden.blogspot.com/
Some people have positive attitudes
toward experimenting with new technologies in the workplace, and some people have
low self-efficacy in experimenting with new technologies. Keller’s ARCS model
suggest that knowing and identifying the elements of human motivation will help
you introduce new technology into one’s workplace with maximum buy-in or
participation.
I recall being part of a management team
on a job related assignment documenting the system process for provisioning and
maintenance of business customers’ internet protocol connectivity in one of our
field operation centers. Little
information was shared with the field team technicians as to why headquarters
selected their work center. Upon our
arrival at the job site, we briefed the work center technicians on the task that
we would be performing, primarily that several team members would be assigned
to shadow and record the different processes entailed. On our second day, we were met with a
union-led work stoppage order.
Management's efforts to upgrade new
technology in the work center were met with resistance and disappointing
results. Management and the Union had to negotiate through
a situation that perhaps had management included some of Keller’s ARCS
motivational process could have been avoided.
Keller’s ARCS motivational design
process suggested that knowing and identifying the elements of human
motivation, and then identifying characteristics of processes that could have stimulated
a different outcome would have been more effective. It appeared that had our team taken the
initiative to inform the workers of the upcoming changes; identify how the
upgrade in system technology would enhance their job performance, and what the
process to upgrade the system would entail would have had a different
outcome.
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